Who are you question

Now thinking of yourself as a brand or product may seem uncomfortable, but let’s be honest – you are trying to get the recipient of your message to trigger and BUY YOU. The term “Personal Brand” has been used for quite some time, and many people understand it in macro terms but how do you get started on formulating your story?

Step 1 – THE RESUME (or if global company properly called curriculum vitae)

You have an outdated resume and it reads like a long chronological list of many details about your many career accomplishments. And if your career has been linear there is probably a lot of duplication in your performance. Problem is you need to grab the attention of a recruiter in 10 seconds or less.

If you have been laid off and your company offers you outplacement services as part of your severance, they can be helpful in rewriting your resume. Professional resume writers can help you rebrand and tell your story – this may cost from $500-1,800. And we all know if you are not employed it may be a time where extra expenses are not welcome.

Basic tips for creating your resume & personal brand story:

  1. One sentence next to your name that summarizes you – think of it as your signature with your contact data under your name (include phone number you prefer, email and Skype address).
  2. One short paragraph under your name & contact information that summarizes highlights of your career story – your “elevator pitch” (you get 5 seconds to make an impact).
  3. Bullet out 3-5 SELECTED ACCOMPLISHMENTS (i.e. increased profitability, new business development, launched new product line, improved EBITDA performance, etc.).
  4. List of “Expertise that Drives Your Competitive Value” – core competencies that hopefully ties to the key skills in the job description.
  5. Chronological from most recent role first in reverse order.
  6. Each role should state PROBLEM you were hired to address, ACTIONS you executed and RESULTS you achieved. Key contributions that made largest impact to the business.
  7. Early stage career roles can be listed with dates and titles with no details, especially if the roles are redundant
  8. Education leave off the year – many advisors will say try to not “date” yourself as age is not always valued by companies, but many applications require this field anyway so it is clear your age will surface.
  9. Stick to basic type fonts – Calibri or Cambria or Times New Roman.
  10. Send PDF version so the format stays consistent across emails.

Step 2 – LinkedIn

Be sure your story on LinkedIn and your resume are consistent. Important to your LinkedIn profile is which groups you belong to and how many endorsements you have from colleagues across main functional areas. You should also ask for recommendations from former bosses and colleagues that are specific to your contributions to the business or the team.

If you feel you need help, you can find professional resume writers.  Decide how much you want to spend and stick to your budget. Ask to see samples of their work in your field.

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